TikTok was launched back in September 2017, at which time it was used by 1.8 percent of smartphone users in the United Kingdom (UK). Since then, the video-sharing social media app has really taken off, especially with the younger demographic, and in particular with “Generation Z”. As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok.
Video content has become more popular than ever as internet speeds and uploaded/downloaded data in the UK have increased. Whether it’s video on-demand platforms like Netflix, or video-sharing social media like TikTok, there’s no denying the success that video is seeing on all types of devices.
Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019
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WARC. (January 28, 2020). Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC. "Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019." Chart. January 28, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC. (2020). Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC. "Share of Smartphone Users on Tiktok in The United Kingdom (Uk) from 2017 to 2019." Statista, Statista Inc., 28 Jan 2020, https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/
WARC, Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019 Statista, https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/ (last visited November 18, 2024)
Share of smartphone users on TikTok in the United Kingdom (UK) from 2017 to 2019 [Graph], WARC, January 28, 2020. [Online]. Available: https://www.statista.com/statistics/1091398/tiktok-penetration-in-the-uk/